JWT BESPOKE ENTRY 22 - Craig Hunt, 3rd of October, 2011
Full Name: CRAIG HUNT
Name of Bike Concept: Daddy on board
Brief description of the motivation & reason for the design:
The streets of London are a dangerous place, even more so at night.
The frame of this bike is covered with the reflective material used on road signs and high vis jackets thus creating a totally reflective bike thus creating the safest bike in the world thus meaning there is less chance of daddy being knocked off and killed thus meaning my children don’t grow up not knowing their father. Daddy on board is written in child’s writing on the top bar and there is a small flower on the front forks. I questioned the flower myself but apparently it’s important to the children.